I’m going to give you some money. Alright, it’s only notional money, but here it is: you have a product that costs about $20 to produce. You sell it for $50. That’s a nice 30 bucks profit.

Now this is the world’s most popular product and you sell millions of units each day. So you voluntarily decide to stop selling 1 million units per day, giving up 30 million dollars profit per day.............

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